EPISODE 28
Is Innovation a Behavioural Problem with Michelle Ash
Duration - 62 mins
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We think about innovation as being a technology problem. The adage seems to be that if we get the technology part right, it is bound to succeed. This philosophy seems to forget an important thing: innovation is ultimately about improving people’s lives or way of working. So unless that technology can enable the right behaviours in people, unlikely that it will get the desired results.
All innovation programs have a 70/30 rule associated with them. Only 30% of the problem is related to the technology. The other 70% is all about people's behaviours. Does this make innovation more of a behavioural problem? Maybe it is not about the technology but more about having the right humanistic design along with your technological solution.
Our guest this week is Michelle Ash, who was previously the Chief Innovation Officer at Barrick and the current chair of the Global Mining Guidelines (GMG) Group. She discusses the lessons she learned while implementing various innovation projects within the industry.
All innovation programs have a 70/30 rule associated with them. Only 30% of the problem is related to the technology. The other 70% is all about people's behaviours. Does this make innovation more of a behavioural problem? Maybe it is not about the technology but more about having the right humanistic design along with your technological solution.
Our guest this week is Michelle Ash, who was previously the Chief Innovation Officer at Barrick and the current chair of the Global Mining Guidelines (GMG) Group. She discusses the lessons she learned while implementing various innovation projects within the industry.
